As designers, colors are one of the main elements to our designs. We choose them carefully and methodically and do our best to match the colors we choose to the emotional direction we are trying to achieve. We sit down at our computers, notepads, and sketchbooks and go through the colors of the rainbow in every possible hue and vibrancy… Read More
I’m sure all of you have seen more and more infographics on a daily basis. They have become an essential element to a brand’s identity. They are an incredibly effective way to communicate detailed facts and numbers in a visually compelling manner.
There are many reasons for a brand to go through a redesign of their company logo. A logo sets the feel, tone, and overall image of your brand, from the first moment people look at it. That image is imprinted on their brain and it is generally difficult to change their impression. Your brand is your perceived value. It is… Read More